Description of Job: I am responsible for overseeing our clients' publicrelations initiatives, managing a myriad of marketing communications efforts(ads, Web sites, brochures, etc.), bringing in new business, and thefinancial and personnel management of Adcom's Phoenix office.

Favorite Aspect of Job: Extreme diversity. In the course of a day I mayplan a national event for a political cause, organize a Web site for a hightech company, and make a new business pitch to a financial institution. Ithrive on the daily challenges and enjoy the diversity of the people Iinteract with.

Greatest Success in Current Position: Successful international launch of anew sports product. It was my first opportunity to land a piece of businessfrom overseas. This gave me the opportunity to craft the entire launch, fromthe advertising and PR campaign to the packaging and tradeshow presence.Went into Public Relations because:It allowed me to meet my wife. In addition to that, it lets me do whatpeople tell me I'm best at - organization, communication, and motivation.

Newcastle luxury hotelsDefinition of PR: I offer the definition developed by my APR study group.Public relations is a management function performed in a responsible andethical manner. It is the dissemination of information to target audiencesfor the purpose of informing, persuading, shaping or influencing publicopinion, or molding reputation. It must be a planned effort that involvestwo-way communication and achieves measurable results.

Ideal PR Job: Doing what I do now, but for a needy non-profit organization(helping make the world a better place) that can afford to pay me very well.

Advice for Graduates Entering the PR Job MarketHoteles de estadia nocturna Toulouse: Do whatever it takes to getpractical, on-the-job experience. This is what employers are looking for. Ifyou haven't already interned in the field - do it now. If you don't find animmediate opportunity in an agency or PR department, then try helping acharity with its publicity needs.

Car that Best Describes Me: My 1964, first edition Mustang convertible. It'sa classic with a lot of horsepower under the hood.

Favorite Slogan: Don't sweat the small stuff, and it's all small stuff.

Three Words that Best Describe Me: Professional, passionate, punny

Favorite Passion in Life: It is a newly acquired one - our son who was bornin August. I highly recommend one. He is even better than a puppy.

Mike can be reached at 602-258-9100 or mpressendo@adcom1.com. If you wouldlike to recommend someone for the Member Spotlight, call Barbara Frazier at534-0679.